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Best AI Copywriting Tools (2022 Update)

Could you give a machine a few instructions and let it generate engaging copy while you’re focusing on more pressing tasks?

Since AI has become a firm part of the marketing world, you can bet that many companies are using it to their advantage.

The result? A 15 percent increase in conversion rates.

What effect did this have? A 42 percent monthly engagement rate that beats the industry standard and keeps subscribers returning for more.

While these results are amazing, that doesn’t mean you should rely entirely on AI copywriting tools. Use them as a starting point, add your own tone and voice, and ensure you include the personal touch.

There are a few reasons why marketers and copywriters might use these tools.

First, using copywriting AI tools saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles.

Like any digital marketing tool, AI copywriting has its limitations.

AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you still need to proofread the copy to identify any incorrect phrases and awkward wording.

The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.

Ready to try out some copywriting AI tools? There are plenty out there, but here are the five I suggest you try first.

How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.

One thing that’s great about CopyAI is how simple it is to start. You only need to provide a few words to generate copy, including Instagram captions, product descriptions, and even listicles and thought leadership pieces in seconds.

What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a blog post idea or you’re just stuck on how to craft nurture sequences, CopyAI gets you moving again.

If you want to support a larger team, you can contact Copy.ai for a demo using the ‘Get in Touch’ button on the site.

If you’re unsure if CopyAI is right for you and you want to give it a go, perhaps test out the free package first, or try some of the free copywriting AI tools, which include a:

We’ve all been there. We’re slaving away at an article, think we’re done an awesome job, then we go back and take a second look at our work.

The problem? You know you could improve some of the content, but you just can’t see how.

Wordtune works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.

Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it, reducing editing time, and enhancing sentence structure while giving you the creative freedom to write your content.

Once you add the Chrome extension, you can instantly use it across popular websites such as Google Docs, Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.

If you just want help rewording a sentence or two, there’s a free plan.

However, if you want access to features like sentence length controllers, tone adaptation, and an article summarizer, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.

Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the AI copywriting tools you need to accelerate your growth through tailored marketing, not just create great copy.

Copysmith boasts an impressive range of tools for busy marketing teams and copywriters.

For example, if you run an online store or sell on a platform like Etsy or Amazon, Copysmith has a whole range of tools purely for generating copy.

As a marketer, perhaps you need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.

First, we’ve got the Starter package. For an annual subscription, it’s $192, which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations, and Chrome extensions so you can access copywriting support within your browser.

Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus 100 plagiarism checks and 400 credits (up to 260k words monthly) to get your creative juices flowing.

Finally, there’s the Enterprise package, which offers unlimited content creation and plagiarism checks, a suite of integrations, custom templates, and in-app support.

This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.

Wordsmith allows everyone to become a data expert by using an AI copywriting tool that transforms cold, hard data into insightful narrative. The company can boast the Associated Press, Yahoo! Sports, and the NBA’s Orlando Magic among its clients, and it’s capable of bulk content creation.

Wordsmith also offers easy scalability, lightning speed, and real-time analysis, while allowing you to publish anywhere.

The pricing structure isn’t public, so you need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.

“Trained” on successful copy from popular brands, Writesonic is the AI copywriting tool of choice for over 300,000 users, including freelancers and global businesses. It’s easy to use; simply select a template, supply a few lines of description, and Writesonic provides multiple copy samples for you to choose from.

Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.

Each package comes with 25 plus languages, Zapier integrations, a 1-click WordPress exporter, and browser extensions.

AI copywriting is the use of artificial intelligence to write copy for your website or marketing campaigns. This could include anything from website text to email newsletters to social media posts.

Well, it depends on your needs. If you’re looking for a quick and easy way to generate large amounts of quality copy, then AI might be a good option for you. AI copywriting tools are great for outlining, generating ideas, and getting over the fear of a blank page. However, although they’re a useful starting point, you still need to add your own voice, check facts, and add stats and other content to make it unique and offer value to your audience.

Have you tried AI copywriting tools yet?

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What do you think?

Written by robert

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