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Best Email Autoresponder

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You know the revenue is out there, and you know email can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months?

Email autoresponders can save you a ton of time and deliver huge returns on campaign investment. Yet automation can be a double-edged sword.

The sad truth is that many thoughtful email campaigns become inbox wallpaper. It only takes a few mistimed or off-target emails before your audience starts to tune them out.

A good email autoresponder gives you the ability to connect with customers, at scale, without overwhelming them

Or your team, for that matter. These products eliminate many of the tedious and repetitive tasks that are so essential to building relationships at scale.

Delight your customers with content they’re interested in. Get full visibility into your open and click-through rates–watch them climb.

Let’s walk through the best email autoresponders, what they can do for you, and how to select the right one. 

Set up automated welcome sequences when new subscribers or leads join your list. These can be as straightforward or complex as you would like—from a simple welcome message to a series of precisely timed emails to warm a prospect up.

Easily embed the customizable form builder on your websites and landing pages to capture your list members’ info, letting you know exactly when and from where someone opted in. What’s more, the custom data fields can serve as unique triggers for sending personalized automated emails.

You can set up one welcome sequence track for salespeople, another one for C-suite executives, and so on. Not only can you tailor your messages to be precisely targeted to segments of your list, but you also get more actionable data. No more weak open rates that are only the result of inundating every subscriber with the same welcome sequence.

This obviously goes well beyond the first messages you send. 

You can set autoresponder triggers at key points along the way, such as clicking a specific link within an email. If your recipient has a birthday or anniversary coming up, you can send an automated email message containing a special offer. Or if a recipient doesn’t open an email the first time, you can set a waiting time to resend the message.

Use this automation capability to set up nuanced drip campaigns to keep the engagement up without too heavy a touch. Set automated emails to only send on specific days of the week or times of the day, so you’re always sending messages that get seen.

You can sync products from your Shopify, eBay, or Etsy accounts within your email marketing campaign. 

All this functionality is available in Constant Contact’s Plus plan, the cost of which is determined by the number of contacts in your list:

Pricing continues to scale upward to 50,000 contacts. Above that, Constant Contact will set up a custom price for you. Constant Contact will provide discounts for those who prepay for their services. Nonprofit organizations also potentially can receive a discount. 

It’s sad to think, but some companies spend thousands of dollars a month on ultra-powerful marketing automation software that they don’t really need. Plus, that stuff can be really hard to use.

With Moosend, you get a lot of freedom to customize your email marketing automation. There’s a rich set of triggers and actions all managed in a drag-and-drop interface. Workflows can be shared among team members, who can leave notes.

The Moosend interface itself is great at educating users how to automate and fine-tune customer journeys. With templates, preset workflows, and rich tracking capabilities, Moosend makes it simple to find what works for your unique subscriber base.

Leverage the AI to hyper-personalize your emails based on similar consumer preferences and other behavioral analytics.

They’ve recently added “And/Or” expressions to custom fields. This allows for a lot more customization in terms of defining triggers. Custom fields don’t have to be just one thing any more!

Without writing a single line of code, you can gain quick mastery of a deep set of email automation features that include:

Moosend starts at $9 per month for up to 500 subscribers. That rate drops to $7 per month with an annual contract.

Like many email marketing tools and autoresponders, the price increases as your subscriber list grows. For example, the monthly rate for 1,001 to 2,000 subscribers is $24, and it’s $160 for 10,000 to 25,000 subscribers.

Moosend also offers customized enterprise-grade plans for any list size. This includes a dedicated IP, SSO and SAML, priority support, and an account manager.

Most other tools restrictively cap this aspect of their free plans to encourage you to upgrade.

But with unlimited contact storage, Sendinblue’s free version of its autoresponder truly can’t be beat. You can have it send up to 300 emails per day on your behalf.

That’s just shy of 10,000 autoresponses per month, more than enough to supercharge your marketing and sales efforts.

Better still, you can set it up in mere minutes. Sendinblue delivers several prebuilt automations that are perfect for setting autoresponses to common situations.

Put welcome emails and double opt-in mechanisms to new list members on autopilot, have messages send automatically when a subscriber interacts with a portion of your website or a previous email, or have anniversary, birthday, follow-up, and reminder emails delivered without any manual effort on your end.

And the possibilities become endless if you utilize Sendinblue’s automation builder. There, you have full control over trigger actions (like an abandoned cart, among many others), timing, conditions, and qualifiers.

Either way you go about it, you’re supported by one of the best drag-and-drop email builders in the biz. Sendinblue’s editor makes it easy to whip up incredibly designed, personalized messages that you can utilize in any number of autoresponse sequences.

And, if you want to handle more than 300 per day, just upgrade to the Sendinblue plan that fits you best. Prices start $25 per month for up to 20,000 monthly emails.

You’ll be able to collect a lot of information about your customers their shopping habits. Those insights can be put to work in your campaigns.

No more unfocused email blasts to the public. Instead, Klaviyo allows users to build out unique customer journeys for long-time fans and first-time window shoppers. 

Because it has native integration with customer data sources, you can get pretty fine-grained with the segmentation. 

And, with the simple user interface, anyone on your team can start maximizing the relevant content every visitor sees.

Klaviyo works across many channels, allowing you to expand your subscriber base via Facebook, for example.

Nurture individual leads from a 10,000-foot view by using the features in Klaviyo’s extensive toolkit:

The free plan for Klaviyo maxes out at 250 contacts and 500 emails, after which you will be asked to upgrade. Paid plans start at $20/month for up to 500 contacts and unlimited email sends, climbing higher depending on the size of your contact list.

With some of the other email autoresponders, you’ll have to configure things to make sure they work with your online store. Klaviyo is built for just that. This means less work on your end to get products in front of your customers.

Their experience shows. They know what works, why, and how to help you get set up. 

For one, GetResponse offers hundreds of professionally designed templates to communicate with customers at every step of their journey.

The built-in sales tracking features are also really nice, and really set GetResponse apart from the other easy-to-use autoresponders. Even their Basic plan comes with a sales funnel, unlimited lead funnels, and unlimited landing pages.

With other email autoresponders, you’re going to have to integrate your pipeline. With GetResponse, you can keep daily operations under one roof.

That said, if you already have a way of tracking contacts, GetResponse integrates with popular tools like Magneto, Microsoft Dynamics, and Salesflare.

Along with a flexible email autoresponder, GetResponse has a number of other useful features to help you connect with customers:

GetResponse doesn’t have a free forever plan, though they do offer a free trial. Pricing starts at $13.50/month for 1,000 contacts with their Basic plan, which comes with all the features listed above. 

And much more. Honestly, the Basic plan is far from basic.

At the Plus and Professional pricing tiers, you have more features like webinars, as well as greater degrees of customization. 

Its free version lets you send 12 emails per month to 1,000 subscribers, which might be all some people need to get started.

For an email autoresponder that’s easy to use, MailerLite comes packed with simple, yet powerful features that help you optimize your campaign. 

I like using A/B split testing to send two variations of an email and see which one performs better.

The clean MailerLite interface gives your teams the control they need to communicate effectively with your subscribers. 

Some of its best features include:

MailerLite also comes with features to customize your website experience, like pop-ups and embedded forms, as well as an amazing drag-and-drop editor to craft striking newsletters.

Better still, it’s very affordable beyond the free version.

As a free email autoresponder, MailerLite is hard to beat for any small business. You get a free website with five landing pages, a drag-and-drop visual email editor, and advanced segmentation features.

It’s almost unreasonably generous.

For organizations that need the paid plans, the price is still very competitive and the premium features will pay for themselves many times over.

Today, it functions as an integrated marketing platform, taking on way more responsibility than the email automation it became famous for.

Despite its depth, I like Mailchimp as an email autoresponder for beginners because it’s constantly offering user recommendations based on intelligence from billions of email interactions. 

Subject Line Helper, for instance, offers data-driven insights about how to increase open and click rates. 

There are plenty of other excellent features, including:

Mailchimp offers a free forever version that’s limited to 2,000 contacts, but comes with features like a marketing CRM and landing pages that you won’t get with other freemium email autoresponders.

To get the Customer Journey Builder, which lets you construct workflows in a visual editor, you will need one of the paid plans:

Some of the aforementioned features, like predicted demographics or the lookalike audience finder, are only included with Standard and Premium.

Millions of companies have seen Mailchimp increase their ROI. You can get started with the free version today, knowing that they also have tools to help you grow.

Email autoresponders can help your teams get more done in less time, without sacrificing the personal touch that drives clicks. However, not all email autoresponders are created equal. 

Some will work well for a brief series of 3-5 emails that welcome a new contact and warm them to your products—good for a simple customer journey.

Others help you set up complex automated workflows that respond to customer behavior, shopping tendencies, and other triggers you define.

The end goal is setting up something that automatically sends the right message, to the right customer, at the right time. 

Here are the major features of email autoresponders that are helping companies increase their chances of success:

It’s right there in the name—the big boon of autoresponders is automating menial, manual campaign tasks. 

However, the more robust tools tie into your customer databases or CRM, and let you define triggers based on a range of highly-personalized criteria.

Some of the popular automation capabilities you will see include:

A really good autoresponder lets you build out workflows within a visual editor, giving you a bird’s eye view of each trigger and step of the process. 

Make sure you pick something with the capabilities you need to design each customer’s entire journey.

Don’t forget about crafting great emails. They have to be appealing from the subject line to the CTA, and every element must be optimized for web and mobile.

Good email autoresponders make these challenges much easier. My favorite products have intuitive visual email builders that help you make content that converts. 

Beyond designing beautiful emails quickly, you can add buttons, embed content, and preview exactly what your email is going to look like from a customer’s point of view.

Find an autoresponder with an email editor that your employees enjoy using that also delivers predictable results. 

With it, you’ll find that your teams will be able to quickly generate on-brand emails, consistently building out the perfect message for each step of a customer’s journey.

The contacts who make up your list are different people. That should go without saying. 

But, even today, many companies rely on email blasting their full list to get the word out.

Effective email campaigns are based on putting things in front of customers that they actually want. 

Email segmentation allows you to leverage customer data in service of better targeting, through which you can differentiate your contact list into groups based on:

Companies like Starbucks are sending weather-appropriate discounts on drinks: it’s no accident when their emails entice consumers to warm up on a rainy day or cool off when the temperature spikes.

This is a whole new way to approach customers where they are

Automated, personalized emails go well beyond using a contact’s name in the subject line. 

With Klaviyo, for example, you can automate the inclusion of product recommendations in the body of your email based on a contact’s location, past purchases, current weather, and so on. 

Some autoresponders leverage machine learning to suggest products that other shoppers with similar tastes have ordered. 

The best tools help you nail the easy stuff—like greeting subscribers by name and remembering their birthdays—while helping you convert customer data into revenue.

Tip: the better your email segmentation strategy, the easier it will be to leverage personalization, especially at scale.

As your contact list grows, it’s going to include more diverse customers at different stages of their buying journey. 

You are going to want an email autoresponder that gives you the ability to manage this growing list and provides visibility into the ongoing performance of your campaign.

We all know about open rates and click-through rates. Those are important, but make sure you find something that lets you drill down into what matters at the end of the day, like sales per email, ROI per email, and total sales per email sent.

Staying effective in the long term means making adjustments. Campaign management tools help you figure out what’s working and what to change.

Typically, email autoresponder pricing is based on the number of subscribers you have and the number of emails you send each month.

This should be a pretty straightforward consideration. But if your goal is growth, factor in how many more you’re looking to add to your list over the next month, quarter, or year.

If your email marketing strategy takes off and you need to bump up into a higher pricing tier, will that be a problem for your budget and ROI?

Many people begin the search for an email autoresponder only to discover that what they actually need is an email marketing platform. 

Every tool I’ve included on my list of top products handle more than a simple autoresponder. Here’s the entire list one more time:

I like all of these email autoresponders because they help you benefit from the unavoidable trial-and-error associated with email marketing. 

No campaign is ever going to be perfect, but the right tools will help you continually evolve your strategy to meet your customers where they are.


What do you think?

Written by robert

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