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What is an SEO Consultant and What Do They Do?

Do you need a little help improving your rankings? Then you could use the services of an SEO consultant.

Chances are you already know the basics of SEO, but are maybe struggling to get the results you want, especially with all the other work you have on your plate.

An SEO consultant could be the answer. These are independent experts who provide a range of services to boost your rankings.

Being an SEO consultant is a multifaceted job that requires a lot of different skills. Unlike an agency, they typically work on their own and thus need to wear many hats. But they can be a perfect fit to businesses that are struggling to rank.

If you’ve ever asked yourself:

This is the article for you.

We answer all those questions and more. By the end, you’ll know everything you need to know about what an SEO consultant is and what they do.

SEO consultants provide a range of services to their clients to help them get better rankings. They will implement a variety of strategies and best practices, including the following:

An SEO consultant will also provide a monthly reporting service to clients. The report will cover current rankings, work completed by the consultant, and any subsequent improvements.

It’s usually pretty obvious when you need an SEO consultant. If your website isn’t generating leads or conversions from organic traffic — and you consider Google and other search engines to be an important part of your marketing strategy — then it’s a good idea to work with an SEO consultant.

Here are some other signs it’s time to consult a professional:

Traffic from search engines is the most basic indicator of whether an SEO strategy is working or not. If your traffic isn’t increasing over time (or it’s decreasing), then you either need to work with an SEO consultant or replace your existing one.

If you get an email like the one below, hiring an SEO consultant may be your best bet.

As well as helping your site recover from a penalty, an SEO consultant can help you avoid getting hit with additional penalties in the future by abiding by Google’s webmaster guidelines.

Some businesses try to build their own SEO team in-house or hire a marketing manager with experience in several areas of digital marketing. Unfortunately, this doesn’t always work out. Not only will an SEO consultant be more experienced than an in-house team, but they will also be cheaper — even if your SEO department is just a single person.

Even if you or your marketing manager are SEO experts, there’s no guarantee you’re going to have time to implement strategies to improve your rankings.

SEO is an important marketing channel, but other tasks take precedence. If you’re rushed off your feet dealing with customers, suppliers, and shareholders, then outsourcing the work to an SEO consultant is a smart move.

There are several traits that set great SEO consultants apart from the rest. I recommend you look for the following attributes when interviewing potential candidates.

Several years of experience. You don’t want a rookie SEO as your consultant. The longer an SEO consultant has been working in the industry, the better. They’ll have worked on more sites, have a better understanding of what works and have more case studies to back up their success.

Proven results. Any SEO consultant worth their salt will have a string of case studies to back up their work. They should be able to show exactly what they did to improve a previous client’s rankings and the impact they had. They should also be happy to put you in contact with previous clients.

A long-term vision. You want an SEO consultant that’s in it for the long haul, not someone who is going to leave you for a new client after a couple of months. So choose a consultant who explains the long-term benefits of SEO to your business and has a roadmap of how you can achieve them.

Sees the bigger picture. SEO is just one part of a holistic marketing strategy, and a good SEO consultant will appreciate that. As such, they should help you fold your SEO strategy into other marketing initiatives and be willing to work with other team members and departments in your company to improve your broader marketing goals.

SEO consultants aren’t the only professionals you can hire to improve your rankings. You can also work with an SEO agency. While SEO consultants are usually one-person companies, SEO agencies can have five, ten, or even hundreds of employees.

While there are similarities in the services both an SEO consultant and an SEO agency can offer clients, there are also some pretty big differences between the two.

If you choose to work with an SEO consultant, then you’re probably looking for a personal, one-to-one service. What you might not realize is that they will probably need your help to improve your rankings, too. Because SEO consultants work on their own, they typically don’t have the resources to provide a done-for-you service. That means they could ask your team to write additional content, change your website or perform other SEO-related tasks.

That’s very different from an SEO agency that has the capacity to perform every SEO task in-house.

Agencies will usually charge more for their time than SEO consultants. That’s because they have staff to pay and overheads to cover, whereas SEO consultants typically work from home. For smaller businesses, that may mean an SEO consultant is the way to go.

At the end of the day, if you choose a good SEO consultant or SEO agency, you’ll still be receiving excellent advice. Most consultants and agencies are dedicated to their craft, go to the right conferences and test cutting-edge tactics. You may get access to a few more experts when you work with an SEO agency, but that doesn’t make an SEO consultant any less professional.

An SEO consultant is an independent professional who helps businesses rank better on search engines. 

An SEO consultant provides a range of services to improve the search rankings of Google. This includes an SEO audit, on-page SEO, and off-page SEO.

An SEO consultant needs a range of skills. They must have technical skills to improve on-page SEO, be able to create great content, and be a good communicator.

You can find a good SEO consultant by searching review sites, running a Google search, asking your network, and posting on job sites. 

But they aren’t always the right choice for everyone. For some businesses, working with an SEO agency is a better choice. If you have the budget, an SEO agency will help you get more done in less time, supercharging your results in the process.

So what’s right for your business? An SEO consultant or an SEO agency?

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Written by robert

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