Turn engaged reach into a rate card
Put in your subscribers, open and click rates and how often you publish. See what a sponsor slot is worth. Runs in your browser. No account, no card, no call.
Your primary slot is worth $181 an issue.
Around the median for a well-run newsletter.
Engaged reach
3,360
of 8,000 subscribers
Effective CPM
$54.00
Technology / developer
Inventory per month
$1,016
at 70% sell-through
Per subscriber per year
$1.52
Your rate card
- $181Primary placementTop of the issue, above the first section break. One per issue.
- $100Secondary placementMid-issue, inside the main body.
- $36ClassifiedA single line in the footer block.
- $581Dedicated issueThe whole issue, clearly labelled as sponsored. Rare and rate-limited.
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JuicyGist — rate card · 3,360 engaged readers at $54.00 CPM · Primary slot $181 per issue · $12,193 of annual inventory Run it yourself: https://juicygist.com
Method: engaged reach (subscribers × open rate) × niche CPM, adjusted for engagement against a 35% baseline. Priced on attention, not list size.
Turn engaged reach into a rate card
Put in your subscribers, open and click rates and how often you publish. See what a sponsor slot is worth. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. JuicyGist never sees your inputs.